I N T R O D U C I N G

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A unique partnership, built to create high-performing footwear businesses, redesigning the traditional model through a phased approach that delivers long-term value and builds internal capability.

FIND OUT MORE
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FOOTWEAR MADE
FOR YOUR STORY

In fashion, sports and outdoor the footwear category is a critical component of your brand proposition, completing the lifestyle silhouette for existing customers and bringing new consumers to the brand.

Despite being an obvious extension to the brand, the barriers to entry are high.

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FOOTWEAR

I T ’ S A L L W E D O

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Diagram showing five interconnected circles labeled 1 to 5, representing stages in a process. Stage 1: Immersion & Validation. Stage 2: Soft Launch & Identity Creation. Stage 3: Optimisation & Differentiation. Stage 4: Scale. Stage 5: Brand Integration.

OUR MODEL

REIMAGINING THE
FOOTWEAR MODEL

The footwear category has outgrown traditional sourcing and licensing models. While remaining one of the most powerful drivers of brand value, it remains the most complex, capital-intensive and risk-laden categories to enter. Existing models force brands to choose between high risk, in-house investment or low control licensing that compromises brand equity and strategic alignment.

UNDEFEETED OFFERS
THE SOLUTION

A phased partnership model that allows brands to validate, scale and then integrate the footwear category into the business with significantly reduced risk and full creative and commercial alignment.

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30+ years in the footwear and apparel business working across sourcing, supply chain & commercial. Leading owned and licensed businesses across Europe, Asia and the Americas.

MD - Ted Baker Footwear

President - Pentland Asia Pacific

President - Pentland Americas 

30+ years in footwear, across all disciplines. Concept to consumer, brand management and licensing in the UK, EMEA, The Americas, and Asia. 

CEO -Lacoste Footwear & Pentland Asia

Global President -Footwear Division Pentland Brands

Various related NED roles

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RICHARD NEWCOMBE

CEO

30+ years in footwear, across all disciplines. Concept to consumer, brand management and licensing in the UK, North America and Asia. 

CEO -Lacoste Footwear & Pentland Asia

Global President -Footwear Division Pentland Brands

Various related NED roles

T H E U N D E F E E T E D

FOUNDERS

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MATT ROCK

COO

30+ years in the footwear and apparel business working across sourcing, supply chain & commercial. Leading owned and licensed businesses across Europe, Asia and the Americas.

MD - Ted Baker Footwear

President - Pentland Asia Pacific

President - Pentland Americas 

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DON’T JUST TAKE OUR WORD FOR IT

Logos of various brands including Ted Baker, Kickers, Lacoste, Ellesse, and Berghaus.

Prior to founding Undefeeted the team were responsible for building class leading footwear categories for global sports and fashion brands.

Under their leadership the Lacoste footwear business grew by $400m to 12m pairs, firmly establishing the footwear category and satisfying the brands objective to become a head-to-toe lifestyle proposition.

After supporting Ted Baker with initial trials a partnership was formed, resulting in a footwear business generating over £60m in wholesale revenue and gaining access to standalone footwear channels

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W A N T T O E X P L O R E

A FOOTWEAR
partnership?

RICHARD NEWCOMBE
richard.newcombe@undefeeted.co.uk

MATT ROCK
matt.rock@undefeeted.co.uk

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